When we founded the company in 2000 we could not foresee that public relations, at that time still perceived by many as just an addition to the basic spectrum of marketing tools, would very soon be appreciated.

We observed with joy that each fast developing organization finally became aware of the necessity to shape this delicate fabric, which is the image of a company. This was the signal that the market was entering its adult stage and that the requirements and expectations of the customers increased.

Today, the necessity to apply public relations tools is not questioned. Their importance is noticed by big corporations, but also by small family undertakings. It is important now to entrust professionals with the creation of the company’s image, since their experience and skills can bring positive long-term results.

We are at your disposal.

Dorota Pudło

With the emergence of a new shareholder the agency extended its marketing services by packing design. For the Group Crimpack, composed of five companies dealing in the production of cardboard packages we have established a separate graphic department whose employees, after specialist training in Germany, will be preparing designs for offset and flexographic printing. The program under the title ”The System of Effective Packing”, elaborated in cooperation with the companies Tektura Wrocław i Verpa Folie will enable us to find the optimum solution for each customer. The program deals not only with the design of the packing but it also evaluates the response to it by the target group, its market position, exposition conditions, optimization of transport.

From the very beginning the philosophy adopted by Euro M has been ”to create under-standing of the organization with its internal and external surroundings”.

This philosophy is based on the strong belief that there must be a dialogue between all those who have a direct or indirect influence on the functioning of the company.

The activities carried out by the agency in the name of the customer and in order to meet his/her requirements integrate the elements of marketing and public relations. Before the cooperation begins our team prepares the concept based on the needs of the customer and on the information gathered in the marketplace.

Thus, reliable foundations are laid for the creation of a uniform and positive image of the given organization which will be of service for many years to come.

At the end of 2001 a part of the shares in Euro M were taken over by a new shareholder - the company Tektura Wrocław. First, it was supposed to be the classic form of cooperation between a customer and an agency. The agency purchased research results in the packaging market for the newly erected plant, it carried out an audit in the scope of internal communication and elaborated a concept for the creation of the company‘s image in the external surroundings and internally.

”In the beginning my intention was to entrust Euro M with the preparation of some printed materials, since I knew that they had considerable experience in this field and they could do it professionally. During the first meeting, however, I noticed the passion and conviction with which they were talking about the possibility of implementing regular PR activities, improving the performance of the company. For the Group Crimpack, which having built its new packing materials plant in Poland, entered a new, unknown market, their experience turned invaluable” - says Björn Schumacher, the managing director of Tektura Wrocław. ”The attitude of the agency to their work, the suggested solutions and the atmosphere of cooperation convinced me that Euro M could provide a long-term professional service to Tektura Wrocław and to other companies of the Crimpack Group and their customers”.